Between Carpools was founded by five talented friends who manage to get a lot done. Oh, and as moms of 25+ kids between us, there’s plenty of carpools.
Victoria Dwek – “The Writer”
Victoria chats often with her readers on the pages of Ami’s Whisk and through her six cookbooks (co-authored with Leah), the Made Easy and Secret buyonlinegenericmeds.com Restaurant Recipes cookbook series. She calls herself a writer first, because that’s how she loves to connect to you. Through Between Carpools, she’s excited to share the non-culinary side of her life. On our team, she’s also the spreadsheet-obsessed organizer, and the one that makes sure our posts and headlines are reader-friendly and exciting.
Renee Muller – “The Stylist”
The elegance! It must be a European thing. Born in Lugano, Switzerland, Renee brings consummate style and grace to the Between Carpools team as stylist, lifestyle and entertaining expert. Renee was a trailblazer in the food styling industry, beginning with her “A Tavola” column in Whisk and leading to becoming a sought after food stylist for top kosher brands and periodicals. Her magnum opus, the “Our Table” cookbook, debuted in September, 2016.
Leah Schapira – “The Connector”
You know Leah as the best-selling author of Fresh & Easy Kosher Cooking and the co-author of the Made Easy and Secret Restaurant Recipes cookbook series, but we know her as the ultimate connector. She’s the one that networks constantly and is always making friends and discovering talent. She keeps us all moving with our eyes focused on the goal. Every team needs a mover, shaker, and motivator (and great recipe developer!) like Leah.
Esti Waldman – “The Photographer”
You’ve seen her breathtaking shots in ad campaigns, lookbooks, on the pages of magazines, and on the walls of your family and friends (because while she’s become an editorial and commercial photography expert, she was first, and still is, a sought-after family photographer). Esti is the uber-productive and super creative visionary with the camera, combining technical skill with a sense of style. On the Between Carpools team, she shares her expertise both in her posts and in the images you see on the site.
Shaindy Menzer – “The Designer”
Shaindy is the genius behind some of the most successful marketed brands in the Jewish world today as the founder of My Design. It’s not only her design skills that keep our jaws dropped. She’s also a technical whiz, with a keen business mind to match. Shaindy has the expertise and know-how that confounds the rest of us. As the developer of Between Carpools, Shaindy gets the credit for its modern style, good looks, and ease of use.